Swiss market expertise for strong partnerships
We connect brands with Swiss retail.
Since 1978, we have been helping brands establish products in the mobile accessories, consumer electronics and smart home sectors in the Swiss market.
More than 450 active customers rely on our market expertise, our network in the Swiss retail sector and our many years of experience.
Distribution is more than just logistics.
Successfully establishing a brand in the Swiss market involves more than just supplying products. It requires an understanding of the market, close ties with retailers and the ability to respond flexibly to the individual needs of retail partners.
From product assortment planning to training and promotional planning, we help brands expand their market presence in retail.
We have been working with retail partners for over four decades. These long-standing relationships give us direct access to the Swiss market and valuable insights into its needs.
Brand Portfolio
Strong brands rely on semi.
Trade Network
Deeply rooted in the Swiss retail sector.
Product Categories
From mobile accessories to consumer electronics and smart home solutions. We’re building a portfolio that connects brands and retailers in the Swiss market.
Our Portfolio
Where growth happens.
We combine established product categories with new market opportunities, thereby creating potential for brands and retail partners.
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Cases & Screen Protectors
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Power Banks
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Chargers & Cables
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TV
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Projectors
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Soundbars
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Speakers
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Remote Controls & Wall Mounts
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Smartwatches & Wearables
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Security Cameras
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Robot Vacuums
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Robot Lawn Mowers
semi by the numbers.
A look at our day-to-day operations.
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Since 1978
A family-owned business based in Basel with over 45 years of experience in the Swiss market.
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30+ brands
From established market leaders to up-and-coming brands; companies rely on semi's market expertise.
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1.6 million items
In 2025, 1.6 million items were sold and shipped. Reliably available to retail partners throughout Switzerland.
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73,000 shipments
About 300 shipments are processed each day. Efficient logistics and fast availability for Swiss retailers.
Offers for Retailers
Strong brands, relevant products and personalized support. Learn how we support retail partners in the Swiss market.
Offers for Brands
Successful brands need more than just distribution. Find out how we raise the profile of products and establish them on the Swiss market for the long term.
