More than just distribution.
Your brand in the Swiss market.
With our market expertise, strong trade relationships and an experienced team of specialists, we help brands establish themselves and grow in the Swiss market.
Personal points of contact, quick response times and a collaborative partnership for sustainable market success.
From founding to growth.
What sets working with semi apart.
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Access to the Swiss market
With strong relationships in retail, specialty stores, e-commerce and B2B, we bring your brand to the channels where purchasing decisions are made.
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Identifying market opportunities early
We understand the Swiss retail market, monitor market trends and identify the right time to launch new products, product lines or promotions.
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Specialists under one roof
Purchasing, Sales, Marketing, Logistics and Business Development work closely together to ensure that your brand receives structured support from day one.
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A partnership that thinks ahead
We act with integrity, address challenges openly and work together to make improvements when things don't go as expected.
Trade Network
Present where purchasing decisions are made.
semi serves more than 450 active business partners in retail, specialty retail, e-commerce, and B2B.
This gives your brand access to the relevant distribution channels in the Swiss market.
Our approach
This is how we support your brand.
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Define a market strategy
Together, we’ll define your goals, target audiences, channels and product lines, and determine how to build your brand in the Swiss market.
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Prepare for the market launch
We prepare listing data, content, inventory planning and operational processes so that your brand can launch professionally in the market.
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Enable sales
We promote your brand through the right channels and support retailers with training, point-of-sale materials and targeted promotional planning.
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Further develop growth
We analyze sell-out data, identify opportunities for optimization and continuously adjust our product assortment, promotions and sales channels.
We don’t view distribution as merely the movement of goods. Our goal is to build brands sustainably in the Swiss market, identify opportunities early on and create long-term growth together with our partners.
Remo Trummer
Co-CEO, Executive Board
Frequently Asked Questions
Answers to the most important questions about working with semi.
How does the process of starting a collaboration with semi work? ↓
First, we’ll discuss your brand, your goals and the right product lines. Then we’ll assess market potential, distribution channels and the next steps for the Swiss market. This will lay a clear foundation for our collaboration.
Do I need my own infrastructure in Switzerland? ↓
No. Depending on your needs, we can handle marketing, inventory management, product data, content, logistics and operational processes. This allows you to build your brand in the Swiss market without having to establish your own local infrastructure from the start.
How does semi determine whether my brand is a good fit for the Swiss market? ↓
We analyze target audiences, product categories, price positioning, distribution channels and market potential. In doing so, we draw on our experience in retail, specialty retail, e-commerce, and B2B.
What happens when products don't perform as expected? ↓
Then let's address it openly. Together, we'll analyze sell-out, product assortment, placement and strategies, and identify specific ways to optimize them. Our goal is to ensure the long-term success of your brand.
Can semi also handle projects such as promotional campaigns, corporate gifting or B2B rollouts? ↓
Yes. Semi supports brands with comprehensive promotional planning, gifting campaigns, employee offers, staging, branding, and B2B rollouts. Depending on the project, we also handle the website platform, the associated eligibility checks, processing, and shipping.
Let's discuss your brand's potential
Whether you're entering the market or looking to grow your business, we'll show you how we can help you position and strengthen your brand in the Swiss market.
