For the Swiss retail sector
Sell more. Less effort.
Strong brands, high availability and dedicated contacts to help you succeed in sales.
Market insight, quick decision-making processes and customized solutions for the Swiss retail sector.
More than just distribution.
That's why retailers choose semi
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We understand the market
We understand the demands of the Swiss retail market and help you identify opportunities early on and capitalize on them successfully.
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Availability without inventory risk
Thanks to high product availability and proactive planning, you benefit from short delivery times without having to build up large inventories yourself.
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Personalized support
Your contact person knows your business, your needs and your product lineup. This leads to solutions that are truly tailored to you.
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Experts by your side
Specialists in sales, purchasing, marketing, logistics and business development will support you with their expertise and recommendations for your business.
Strong brands for your product line
Our portfolio includes over 30 brands in the areas of mobile accessories, consumer electronics and smart home. This allows you to benefit from a wide range of products tailored to different target groups and market needs. Together, we’ll find the brands and products that are the right fit for your product lineup.
Our services
Here's how we support your sales success.
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Product lines with potential
Our market expertise, sell-out analyses and accessory strategies help you identify opportunities early on and strategically expand your product lineup.
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Reliability you can count on
Thanks to high product availability, buffer stock and proactive planning, you’ll benefit from a reliable supply and short delivery times.
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More visibility. More sales.
Through training, point-of-sale materials, shelf placement and targeted promotional planning, we help you increase product visibility and boost sales.
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Reach customers directly
We ship directly to your customers and reduce your workload. This allows you to expand your product range without taking on additional inventory risk.
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Work more efficiently
Digital interfaces such as EDI, automated processes and content services reduce the workload and free up time for your core business.
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B2B services
From branding and staging to complex rollouts, we develop solutions tailored to your needs.
The added value of modern distribution goes far beyond availability. As a strategic partner, we support you every step of the way. From product line development and marketing campaigns to after-sales service.
Nicolas Andres
Co-CEO, Executive Board
Frequently Asked Questions
Answers to the most important questions about working with semi.
How can I expand my product line without increasing my inventory risk? ↓
With our Direct Home Service and high product availability at our central warehouse, you can expand your product range without having to build up additional inventory. This allows you to benefit from a broader product range while keeping warehousing costs low.
How does semi help me expand my product line? ↓
With our market expertise, sell-out analyses and product line recommendations, we’ll help you further develop your product offerings. Together, we’ll identify opportunities in the areas of mobile accessories, consumer electronics and smart home, and help you select the right brands and products for your target audiences.
Can I also purchase brands that aren't part of the current semi portfolio? ↓
Yes. Thanks to our international network and long-standing relationships with manufacturers, we also help retailers evaluate and source new brands. Together, we assess market potential, availability and suitability for your product lineup.
How complex is the integration with your systems? ↓
The integration is carried out in close coordination with our specialists. Depending on your systems, we’ll assist you with the implementation and guide you through the entire process. The goal is to make your workflows as efficient as possible and reduce administrative overhead.
How quickly can semi respond to new market trends? ↓
Through close collaboration with manufacturers, retail partners, and the market, we identify new trends early on. This allows us to expand our product lines in a targeted manner, evaluate new brands, and quickly bring the latest trends to our customers.
What brands does semi carry? ↓
semi distributes over 30 brands in the areas of mobile accessories, consumer electronics and smart home. From international market leaders to specialized manufacturers, we offer tailored solutions for various target groups and distribution channels. In our brand overview, you’ll find all the brands in the semi portfolio.
Learn more about our brands.
Discover our brands, their products, and what makes them special.
In the Market Insights section, we provide a detailed overview of our portfolio.
Let's talk about your product line.
Whether it's brick-and-mortar retail, an online store, or B2B, We'll show you which brands, services, and solutions are the best fit for your business model.
